Big Wins for Godwin in 2019 ADDY® Awards Season
Jackson and Gulf Coast Teams Win 25 Awards for Web, Video, Print and Design Work
Godwin’s branding and creative work resulted in a total of 25 honors in two separate 2019 American Advertising Awards competitions, commonly known as the ADDY® awards. ADDY’s are considered the best measure of creativity by the industry.
The entries won the recognition in the recently announced AAF Jackson and the AAF Mississippi Gulf Coast competition.
Godwin earned a Best of Show-Broadcast, two Judge’s Choice Awards, 9 Golds, 12 Silvers and the Mosaic Award for diversity in advertising. One of Godwin’s core strengths, “the big idea” behind a campaign, fueled the work that led to the multiple honors.
Several of Godwin’s major areas of expertise are reflected in the awards. Winning clients represent the Education, Museums, Finance, Public Utility and Tourism sectors. Tourism features the Mississippi Runs Deep Tourism Campaign which generated 90,395 visitors, 93,765 room nights booked and more than $54 million in visitor spending ¬— all in just six months.
Mississippi Runs Deep Tourism Campaign & Results: https://godwin.com/work/mdah-home/
Godwin Jackson captured Best of Show-Broadcast for the Mississippi Runs Deep Bicentennial Tourism Campaign, an integrated consumer advertising campaign. A Mosaic Award was received for Godwin’s work with the Mississippi Civil Rights Museum web site. Godwin Jackson won three Gold ADDY Awards for branding and creative work on behalf of the State featured at Chicago Blues Festival, along with seven Silver Awards for work done for Chicago Blues Festival, Mississippi Runs Deep, Museum of Mississippi History, Mississippi Runs Deep video, Two Mississippi Museums ad campaign, Bank OZK (branding campaign) and Mississippi State University (viewbook).
Godwin Gulf Coast won two Judge’s Choice Awards: one for the Keesler Federal Credit Union Holiday Helper integrated advertising campaign and another for the Cooperative Energy Annual Report. Godwin Gulf Coast also won three Gold ADDY Awards and five Silver Awards for client work. Gold Awards for the Cooperative Energy Annual Report; Keesler Federal Credit Union’s Holiday Helper
Campaign (integrated/national). Silver Awards were received for Keesler Federal Credit Union’s Vacation Loan Campaign and Keesler Federal Credit Union’s Holiday Helper (print).
All Gold-winning entries will now advance to district judging and compete against creative work from across the Southeast. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the categories.
“Great work starts with great clients with whom we partner to position their brands and creatively tell their stories,” said Jeff Russell, Godwin President. “What is especially gratifying is that the recognition crossed so many categories and a wide variety of platforms. Godwin recommends a variety of marketing avenues and approaches based on the clients’ needs, and this reaffirms that strategy was spot on.”
Godwin, founded in 1937, is the South’s oldest marketing communications firm. Headquartered in Jackson with service offices on the Gulf Coast and in Dallas, GodwinGroup serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. It has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup provides advertising, public relations, digital and content marketing services. Godwin is part of a group of sister companies under the holding company Local Marketing Solutions Group, Inc. based in Chicago; a member of Inc. 5000 fastest growing companies in America.
For more information visit www.godwin.com and www.lmsg.co