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Social media is a powerful tool for customer acquisition for small and medium-sized businesses (SMBs). Here are some ways that SMBs can use social media to attract and acquire new customers:

Swiping, scrolling, multi-tasking, surfing, scanning…. They all describe our behavior with digital media, entertainment, email and social media.  Our attention spans have been trained to consume ever smaller bite-sized content. 

The percentage of sales that a small or medium-sized business (SMB) should allocate to marketing investment can vary depending on several factors, such as the industry, target market, growth goals, and competition. However, a commonly cited guideline is to allocate around 7-8% of gross revenue to marketing and advertising efforts.

Yes, online and offline marketing methods can work together to increase customer acquisition for small businesses. In fact, integrating both types of marketing can be more effective than using one or the other in isolation. Here are some ways that online and offline marketing methods can complement each other:

Direct mail can be an effective way for small businesses to acquire new customers, whether through solo direct mail or shared direct mail. In a world dominated by discussion of all things digital, it’s counter-intuitive… but it’s not an either/or decision.  SMB’s can do both to reinforce your message.  Here are some ways that businesses can use direct mail to attract and acquire new customers: