Your LMSG Fractional CMO

All Fractional CMO customers receive a special commitment from us: Expert advice paired with an ongoing customer experience that is incredibly easy and successful.

Serving as your primary point of contact, your Fractional CMO will become your trusted adviser and will work with you to tailor your campaign parameters based on your organizational goals, objectives and desired outcomes.

Here’s what you can expect from your Fractional CMO customer success experience:

Quick and Easy Onboarding 

After your initial 30 minute free consultation, your Fractional CMO Customer Success Team reviews your goals and makes an expert recommendation.

As soon as your purchase process is complete, your dedicated CMO team will reach out to you within 24 business hours. Your Fractional CMO team will ensure an easy, effective and timely creation and execution of marketing strategies, included in your monthly service fee.

Your CMO takes on the biggest tasks of navigating options for you, significantly reducing the time and effort required from you and your team and accelerating your time-to-value.

Support from planning to execution 

Our CMO Customer Success experts provide continual support post-onboarding to ensure you are getting real results with our platform not just today, but year after year. As we roll out new features, service updates and more, we’ll ensure you always have access to the latest information in order to maximize your success with the Fractional CMO service.

LMSG’s Fractional CMO team members are subject matter experts in all SMB products and ensure continuous, personalized support so that you get the maximum value from all Fractional CMO services.

Maximize Value 

Through periodic meetings and reviews, your Fractional CMO helps you to proactively monitor key metrics and ensure you get maximum value out of your marketing efforts. In other words, your CMO is dedicated to helping your campaigns and programs get results, grow your business and achieve your goals.

Chief Marketing Officer

For more information and a free 30-minute 1:1 Consultation:

How can social media be used to gain more customers?

Social media is a powerful tool for customer acquisition for small and medium-sized businesses (SMBs). Here are some ways that SMBs can use social media to attract and acquire new customers:

The Incredibly Shrinking Attention Span

Swiping, scrolling, multi-tasking, surfing, scanning…. They all describe our behavior with digital media, entertainment, email and social media.  Our attention spans have been trained to consume ever smaller bite-sized content. 

What percentage of sales should an SMB allocate to marketing?

The percentage of sales that a small or medium-sized business (SMB) should allocate to marketing investment can vary depending on several factors, such as the industry, target market, growth goals, and competition. However, a commonly cited guideline is to allocate around 7-8% of gross revenue to marketing and advertising efforts.