For the sixth consecutive year the comprehensive marketing solutions provider has made the Inc. 5000, a list of the nation’s fastest growing private companies. LMSG ranked 1600 on the 2023 list – based on a three-year growth rate of 353 percent.
Social media is a powerful tool for customer acquisition for small and medium-sized businesses (SMBs). Here are some ways that SMBs can use social media to attract and acquire new customers:
Swiping, scrolling, multi-tasking, surfing, scanning…. They all describe our behavior with digital media, entertainment, email and social media. Our attention spans have been trained to consume ever smaller bite-sized content.
The percentage of sales that a small or medium-sized business (SMB) should allocate to marketing investment can vary depending on several factors, such as the industry, target market, growth goals, and competition. However, a commonly cited guideline is to allocate around 7-8% of gross revenue to marketing and advertising efforts.