The Incredibly Shrinking Attention Span

Swiping, scrolling, multi-tasking, surfing, scanning…. They all describe our behavior with digital media, entertainment, email and social media.  Our attention spans have been trained to consume ever smaller bite-sized content. 

What percentage of sales should an SMB allocate to marketing?

The percentage of sales that a small or medium-sized business (SMB) should allocate to marketing investment can vary depending on several factors, such as the industry, target market, growth goals, and competition. However, a commonly cited guideline is to allocate around 7-8% of gross revenue to marketing and advertising efforts.