cskelton

Branding and messaging are critical to SMB's.

Branding and messaging are critical to SMB’s.  Here’s why:

When we typically think of branding, we recall the big splashy campaigns from big brands spending millions of dollars, but branding is also critical for small and medium businesses with more modest budgets. With limited staff, expertise and budgets – every penny counts as SMB’s work to establish and reinforce their brand message.