Blog

In today’s digital age, having a mobile responsive website is critical to the success of any small to medium-sized business (SMB) when it comes to building and maintaining their brand identity.

When we typically think of branding, we recall the big splashy campaigns from big brands spending millions of dollars, but branding is also critical for small and medium businesses with more modest budgets. With limited staff, expertise and budgets – every penny counts as SMB’s work to establish and reinforce their brand message.

Small and medium businesses (SMB’s) are often faced with many challenges, one of which is getting their products or services known to the right people. This is where a Chief Marketing Officer (CMO) can be an invaluable asset. A CMO is a marketing expert who is responsible for developing and executing a company’s marketing strategy.

Local Marketing Solutions Group CEO Al Croke and Chief Revenue Office Mike Mancini were excited to meet Simon T. Bailey, author of “Shift your Brilliance” at the opening ceremony of the Goodwill Industries International Summer Conference on Sunday.

Over the weekend JGSullivan Interactive’s President of Content-on-Demand Brett Knobloch was making a difference volunteering with Habitat for Humanity of St. Joseph County, Indiana.