Drivers are returning to the pump. Direct them to yours with Waze!
The world recently came to a standstill, dramatically impacting gasoline demand
0 %drop in millions of barrels used per day
Comparing April '20 to April '19
However, gas demand and Waze usage are rising fast!
0 %increase in navigations to gas stations with Waze
0 %increase in gas demand (Since 4/3/19)
Especially when it comes to long distance travel
Long (er) term, gasoline demand could even surpass 2019 levels
A branded pin will appear on the Waze map, making drivers in your area aware of your location and keeping your messaging top of mind. Showcase a new location or one where competition is strong.
Using sponsored search will allow your locations to be prioritized over similar brands, as well as appear when drivers search for relevant terms.
Stand out amongst other brands, leveraging targeting and expansive search terms.
A zero-speed takeover serves a more active message when a driver comes to a complete stop, in which a specific action such as 'Save for Later' can be taken.
Grab Wazers' attention with engaging creative about a specific promotion or product offering.